BUILDING A BRAND STUDIO

We are at a moment of change in the brand marketing world.

Many intuitively FEEL that commercial advertising is outdated and that media buys are not worth the spend. But they question the alternative.

Agencies can provide talented creatives for sure, but are often cost-prohibitive. Moreover, they will always inherently be disconnected from your company's culture, history, and communication style.

Building an in-house brand studio is possible for every company out there. It does not require green screens or the most expensive video cameras. And it does not require millions of dollars of investment.

What it does require is a commitment to story as a vehicle to communicate your brand's values.

It also helps for people to be resourceful, collaborative, and nimble in how they get from point A to B to deliver a powerful story.

Since 2021, I have worked closely with more people than I can count at PG&E, building our team, project by project, into an award-winning, industry-leading brand studio.

Together, we tell social impact stories that elevate the company's mission, increase brand affinity, and drive audience engagement. I can help yours do the same.

Areas of Expertise include:

Artist relations
Branded content development
Budgeting and financing
Creative agency management
Cross-functional workflows
Iterative capacity development
Strategy and planning
Team structure